Rugby Club Sponsors

The Rugby Club Premiership in England attracts some of the biggest companies and organizations wanting to sponsor teams. Sponsors offer a valuable lifeline to sporting clubs. They give teams financial support and also provide valuable networking and business opportunities to players.

How Sponsorship Can Make of Break Companies

Sponsors of Rugby union Clubs in England come from all kinds of industries including banking, telecommunications, large hospitality companies, transport and many more. The sponsorship world is competitive and the negotiation process is ongoing with many clubs. One of the most interesting parts of sponsorship is the potential for companies to be seen with either a champion or loser all within one season. For example, the sponsor of a low-ranking club on the ladder can move up quickly and suddenly their team’s sponsor is seen with a winning team and the promotion of the team increases.

Sponsors of English Rugby Clubs

The diversity and size of companies sponsoring clubs in the UK make it evident that all industries look to sports like rugby for promotions. Just looking at some of the teams reveals this diversity. For example, the Worcester Warriors are currently sponsored by Greene King which is the UK’s largest pub retailer and brewer.

Telecommunication companies are also promoted by the Wasps as Vodafone is their major partner. The Sale Sharks are sponsored by UK Fast which is principally known for managed hosting, cloud services, and colocation. Similarly, SW Comms also do similar work and sponsor the Exeter Chiefs. The banks and financial services are also highly involved in rugby sponsorship with Allianz sponsoring the Saracens. Building merchant companies are also part of the sponsorship as the Northampton Saints are sponsored from Travis Perkins. Health retailers are also represented by the Leicester Tigers with Holland and Barrett being represented.

Sponsorship is one of the most under-reported parts of the sport. Clubs and sponsors will always need each other for financial assistance and promotions.